Marketing Networking Night

Alliances in Marketing brought together John Pieri, ATB Financial’s VP Marketing & Branding, and Marc Binkley, Anstice Communications’ VP Strategy & Digital Marketing to share with students their career journey, perspectives on marketing, and advice for those who want to set off in a similar path.

About sponsor and guest speaker

Sponsor: John Pieri, VP Marketing & Brand, ATB Financial

John currently leads the Marketing team at ATB Financial. In this role, John is accountable for the strategy, development, and oversight of ATB’s brand and integrated marketing plan across all markets including consumer, wealth, business, and corporate. In close partnership with the business, the goal of this team is to attract new clients, grow existing customer relationships, advance our ATB brand, and engage and inspire team members.

Speaker: Marc Binkley, VP Strategy & Digital Marketing, Anstice Communications

Marc has more than 20 years of experience in digital transformation that drives real business results. He is also the host of The aCast podcast, where he had the chance to interview the world’s best marketing minds like Mark Ritson, Jenni Romaniuk, and Roger Martin. He is the Board Chair of the Calgary Marketing Association and used to work at FGL Sports, Rogers.

In this event, the students learned about:

• What made John and Marc decide to tackle this industry, how they got into marketing and why they stayed.

• What has helped them to where they are and their advise for those who want to set off in a similar direction.

• A specific experience of where they wished them, their organizations had done differently, and what they would change if they were to do it over.

• Something they've done or something they wished everyone was doing.

• Their opinion on technology: Is technology a threat or opportunity to advance in marketing, how they and their organizations adopted the use of technology in marketing.

• Current challenges faced by people who are starting out their careers as marketers and advice for them to tackle the challenges.